Jawana R. Brooker

Professional Portfolio · 2026

Jawana R.
Brooker

Public Relations · Communications · Public Affairs

Press Relations Media Strategy Crisis Communications Campaign Management Brand Storytelling
2026
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Quick View

A fast way through the portfolio — four pieces that show range across crisis response, campaign strategy, editorial writing, and field PR.

Crisis Communication Strategy

Full response plan for an artist crisis — phased messaging, media protocol, and a live press release.

Kelis Case Study

Turning an authenticity crisis into a public commitment — stakeholder mapping, holding statement, recovery campaign.

Media Campaign Comparison

Side-by-side analysis of two major album rollouts — what worked, what didn't, and why.

GRAP Magazine Writing

Published editorial features on independent artists, written in partnership with OceanFive Records.

Jawana R. Brooker – Professional Portrait

Storyteller.
Strategist. Advocate.

I did not choose public relations. Public relations chose me — and I have been choosing it back ever since.

I am a proud graduate of Temple University's Lew Klein College of Media and Communication, where I learned the theory. Life, people, and purpose taught me the rest.

Storytelling has been my first language since before I had the vocabulary to name it. Today, that instinct is my greatest professional asset. I specialize in translating complex narratives into clear, compelling communication — the kind that moves people, builds trust, and creates lasting impact.

My work lives at the intersection of strategy and humanity. I have managed campaigns for grassroots nonprofits, developed rollout strategies for independent artists, and crafted crisis communication plans that protect reputations without sacrificing authenticity. Whether I am writing a press release, building a media list, or sitting across from a client whose story the world has not yet heard — I show up with the same commitment: tell it right, tell it true, and tell it in a way that lasts.

I am passionate about organizations and individuals whose work is for the greater good. I believe the most underrepresented stories are often the most important ones — and I have made it my mission to make sure they get told.

I am also an avid music lover of all genres, which is less of a fun fact and more of a professional qualification. Music is culture. Culture is communication. And communication, done well, changes everything.

I am in the helping business. I am in the business of humanity. And I am just getting started.

Press Releases
Media Advisories
Crisis Communications
Social Media Strategy
Brand Storytelling
Campaign Management
Media Research & Outreach
Public Affairs Writing

RB Pathways to Change

Organization Overview

Bridging the Gap in Disenfranchised Communities

Keysha D. Brooker founded RB Pathways to Change in honor of her late mother, Ruth E. Brooker, in 2022. After receiving a diagnosis at the young age of 25, Keysha noticed the healthcare disparity surrounding diabetes in people of color through her work as a Community Health Worker at The University of Philadelphia.

RB Pathways to Change is a non-profit organization promoting positive change in high-risk communities, focusing on health disparities, gun violence, and beautification by providing mentorships for all ages, resources, education, and encouraging community empowerment.

Vision: To implement the initiative of spreading awareness and providing additional education and resources regarding diabetes mellitus — a disease that affects people of color in disenfranchised communities at alarming rates.

The Defeeting Diabetes Sweatshirt Campaign

A fundraising merchandise campaign designed to sell 100 Defeeting Diabetes sweatshirts within 30 days to fund the organization's 1st Annual Defeeting Diabetes Walk.

218
Sweatshirts Sold
14
Days to Sell Out
$1,785
Total Raised
Defeeting Diabetes Campaign — RB Pathways to Change

Work Completed for RB Pathways to Change

Social Media

Created and managed social media pages for RB Pathways to Change and Defeeting Diabetes on Instagram. Developed content strategy and published regular posts to grow community awareness.

Press Releases

Wrote and distributed press releases announcing upcoming events, the Defeeting Diabetes walk, and organizational milestones to local Philadelphia media outlets.

Media List Development

Assisted client in creating and updating comprehensive media lists targeting Philadelphia-area journalists, health reporters, and community news outlets.

Fundraiser Logistics

Helped organize the Defeeting Diabetes fundraiser, coordinating logistics for the diabetes walk including vendor outreach, volunteer coordination, and event communications.

Research & Trend Analysis

Conducted ongoing research on diabetes health disparities, community health trends, and nonprofit communications best practices to inform campaign strategy.

Survey & Insight Gathering

Constructed and distributed a community survey to gather insight on additional Pathways to Change initiatives and measure community awareness levels.

Press Release · For Immediate Release

RB Pathways to Change Launches "Defeeting Diabetes" Awareness Campaign and Fundraising Walk in Philadelphia

Grassroots Non-Profit Aims to Bridge Healthcare Gap for Communities of Color Through Education, Merchandise Drive, and Community Walk

RB Pathways to Change, a Philadelphia-based non-profit organization dedicated to promoting positive change in high-risk communities, today announced the launch of its inaugural Defeeting Diabetes awareness campaign. The initiative is designed to address the alarming rates of diabetes mellitus among people of color in disenfranchised communities through education, resource accessibility, and community engagement.

Founded in 2022 by Keysha D. Brooker in honor of her late mother, Ruth E. Brooker, the organization has grown rapidly to address multiple community needs including health disparities, gun violence prevention, and neighborhood beautification. The Defeeting Diabetes campaign represents the organization's first major public health initiative.

"Diabetes is not just a health issue — it is a justice issue," said Keysha D. Brooker, Founder and Executive Director of RB Pathways to Change. "Our communities deserve access to the same quality of health education and resources as everyone else. Defeeting Diabetes is our commitment to making that happen."

As part of the campaign, RB Pathways to Change launched a limited-edition Defeeting Diabetes sweatshirt merchandise drive, with proceeds directly funding the organization's 1st Annual Defeeting Diabetes Walk. The campaign exceeded its initial goal of 100 sweatshirts, selling 218 units within just 14 days and raising $1,785 toward the walk's operational budget.

The 1st Annual Defeeting Diabetes Walk will bring together community members, healthcare professionals, and local advocates for a day of movement, education, and solidarity. Free health screenings, informational resources, and community programming will be available to all attendees.

Event Details:
What: 1st Annual Defeeting Diabetes Community Walk
Where: Girard College, Philadelphia, PA
When: May 19, 2014
Admission: Free and open to the public

For more information about RB Pathways to Change, the Defeeting Diabetes campaign, or to register for the walk, please visit www.defeetingdiabetes.org or follow the organization on Instagram.

About RB Pathways to Change: RB Pathways to Change is a Philadelphia-based non-profit organization founded in 2022 by Keysha D. Brooker. The organization promotes positive change in high-risk communities through health education, mentorship, gun violence prevention, and community beautification initiatives. RB Pathways to Change is committed to empowering disenfranchised communities through accessible resources and education.
Media Contact:
Jawana R. Brooker, Public Relations Intern
RB Pathways to Change
Email: JawanaRasheedah77@gmail.com
Instagram: @luv_jawana_

— ### —

Media Advisory · Advance Notice

MEDIA ADVISORY: RB Pathways to Change to Host 1st Annual Defeeting Diabetes Community Walk

Members of the Media Are Invited to Attend and Cover the Event

WHAT:
RB Pathways to Change will host its 1st Annual Defeeting Diabetes Community Walk — a free, public health event designed to raise awareness about diabetes mellitus and its disproportionate impact on communities of color in Philadelphia. The event will feature a community walk, free health screenings, educational resources, and live programming.

WHO:
Keysha D. Brooker, Founder & Executive Director, RB Pathways to Change
Community health workers, local advocates, and Philadelphia residents
Healthcare professionals and organizational partners

WHEN:
May 19, 2014
10:00 AM

WHERE:
Girard College
2101 S College Ave, Philadelphia, PA 19121

WHY:
Diabetes mellitus disproportionately affects people of color in underserved communities. RB Pathways to Change's Defeeting Diabetes initiative was created to bridge the gap in healthcare access and education, empowering community members with the knowledge and resources needed to combat the disease.

VISUALS AVAILABLE:
Community walk participants, health screening stations, organizational leadership, Defeeting Diabetes branded merchandise, and community engagement activities.

INTERVIEWS AVAILABLE:
Keysha D. Brooker, Founder, is available for on-site interviews. Please contact the media representative below to schedule in advance.

Media RSVP & Contact:
Jawana R. Brooker, Public Relations Intern
RB Pathways to Change
Email: JawanaRasheedah77@gmail.com | Instagram: @luv_jawana_
Please RSVP by May 12, 2014 to ensure media credentials and access.

— ### —

D-JILLA: The Blue Period

D-JILLA

A Comprehensive Campaign Rollout Strategy & Brand Evolution

OceanFive Records Junior Publicist Intern · OceanFive Records

Cultivated in the vibrant Southside Chicago scene, D-JILLA's early involvement in performance laid the foundation for his genre-bending sound. Inspired by Drake and Future, he uniquely incorporates 70s R&B soulful melodies, 80s Pop synths, and 90s Rock raw emotion into a singular artistic identity built on transparency and vulnerability.

🎵 Project: The Blue Period

A musical journal of healing, recovery, and raw emotional struggle. The project explores three core narrative themes:

  • The Struggle — Exploring the depths of breakups and personal hardships through a musical lens
  • The Journal — Functioning as a diary representing D-JILLA's inner world and emotional growth
  • The Recovery — Focusing on the process of healing and finding light after emotional struggle

🎯 Lead Single: "Pop It"

Anticipated as a high-energy, club-focused record to contrast the introspective themes of the album.

  • TikTok-driven viral content strategy
  • Strategic playlist placements
  • User-generated dance challenges
  • Local Chicago club circuit activation

👥 Audience Targeting

60/40 Female-to-Male Ratio

Primary core: Women aged 22–24 in Chicago and the East Coast seeking emotionally driven, late-night listening experiences. Strategy leverages emotional transparency to build long-term fan loyalty and eventual expansion into broader markets.

📱 Platform Priorities

  • Instagram — Content hub & engagement
  • TikTok — Viral growth & challenges
  • Twitch — Real-time fan interaction

Content calendar operating on a rolling three-week schedule adjusted for active releases.

⚡ Strategic Implementation

GUERRILLA MARKETING

Deploying QR code campaigns throughout Chicago for instant access to "Pop It," creating organic discovery moments in high-traffic areas.

MICRO-INFLUENCERS

Partnering with cost-efficient creators to drive organic buzz and authentic audience engagement within the target demographic.

BRAND PARTNERSHIPS

Targeted collaborations with fashion, nightlife, and tech brands aligned with D-JILLA's aesthetic and audience profile.

CONTENT ASSETS

40 professional photos, dedicated videographers, and a graphic design team to maintain consistent visual identity across all platforms.

Category Details & Allocation
Total Budget$300 — High-impact micro-influencer & local tactics
Timeline1–3 Month Period for momentum building
Content Assets40 Professional photos, videographers, graphic team
Key NeedsEPK update & refreshed artist biography
Success MetricOrganic reach growth & recognizable brand presence through consistent interactions

Lanré: Crisis Communication Strategy

OceanFive Records

Crisis Communication Plan · OceanFive Records

Lanré — Artist Crisis Communication & Reputation Management Strategy

Prepared by Jawana R. Brooker, Public Relations Strategist

Executive Summary

This crisis communication plan was developed to address a reputational challenge facing Lanré, an independent recording artist navigating public scrutiny and media pressure. The strategy prioritizes transparency, narrative control, and audience trust restoration through a structured, phased communication approach.

Effective crisis communication in the music industry requires a delicate balance between authenticity and strategic messaging. This plan provides Lanré with a clear roadmap for addressing the situation head-on while protecting long-term brand equity and fan relationships.

Situation Assessment

A thorough assessment of the crisis landscape was conducted, including:

  • Identification of the primary issue and its potential impact on Lanré's brand and career
  • Evaluation of media coverage, social media sentiment, and fan response
  • Assessment of key stakeholders including fans, industry partners, label representatives, and media contacts
  • Identification of potential escalation risks and secondary crisis triggers

Core Communication Principles

Principle 1 — Speed & Accuracy

Respond quickly with verified information. Silence is often interpreted as guilt. A timely, measured response prevents narrative hijacking by outside parties.

Principle 2 — Authenticity Over Perfection

Audiences respond to genuine human communication. Overly polished statements can feel dismissive. Lanré's voice must remain central to all messaging.

Principle 3 — Consistency Across Channels

All messaging — social media, press statements, and direct fan communication — must align. Contradictory statements across platforms amplify crisis damage.

Principle 4 — Accountability Without Overexposure

Acknowledge what is appropriate to acknowledge. Avoid over-sharing details that could create additional legal, professional, or personal vulnerabilities.

Phase 1 — Immediate Response (Hours 1–24)

  • Issue a brief, measured holding statement acknowledging awareness of the situation
  • Pause all scheduled promotional content and social media posts
  • Convene crisis team: publicist, legal counsel, management, and artist
  • Monitor all media and social channels for developing narratives
  • Identify and brief key allies and industry partners on the situation
  • Prepare a comprehensive Q&A document for anticipated media inquiries

Phase 2 — Strategic Response (Days 2–7)

  • Release a full, carefully crafted public statement in Lanré's authentic voice
  • Conduct a select media interview with a trusted outlet to humanize the narrative
  • Engage directly with fan community through social media to maintain connection
  • Coordinate with management on any necessary industry communications
  • Monitor sentiment shifts and adjust messaging strategy accordingly
  • Prepare follow-up content that redirects focus to Lanré's artistry and upcoming work

Phase 3 — Recovery & Narrative Rebuild (Weeks 2–6)

  • Gradually resume promotional activities with intentional, values-aligned content
  • Leverage music releases, performances, or creative projects to shift public focus
  • Pursue positive press opportunities: features, interviews, and artist spotlights
  • Engage in community or charitable activities that reinforce brand values
  • Conduct ongoing sentiment monitoring and adjust strategy as needed
  • Document lessons learned for future crisis preparedness planning

Key Messages

  • Lanré is committed to transparency and accountability with fans and the public
  • The situation is being addressed with the seriousness and care it deserves
  • Lanré's artistry, values, and commitment to the music remain unchanged
  • Fan support is acknowledged, valued, and deeply appreciated

Media Protocol

All media inquiries are to be directed exclusively to the designated publicist. Lanré is not to respond to media questions directly without prior consultation with the crisis team. A designated spokesperson protocol is in effect for the duration of the active crisis period.

Success Metrics

  • Reduction in negative media coverage within 14 days of initial response
  • Stabilization of social media sentiment within 21 days
  • Successful resumption of promotional activities without renewed crisis escalation
  • Maintenance of key industry relationships and partnerships
  • Positive fan engagement metrics returning to pre-crisis baseline within 30–45 days
OceanFive Records
Prepared by: Jawana R. Brooker | Public Relations Strategist
OceanFive Records — Junior Publicist Intern
Email: JawanaRasheedah77@gmail.com
FOR IMMEDIATE RELEASE
March 6, 2026
Jawana R. Brooker
pr@oceanfive.org

OceanFive Records Responds to Questions Surrounding Lánre’s “Call Me Back”

JACKSONVILLE, Fla. — OceanFive Records confirmed Thursday that it is reviewing allegations of possible copyright concerns surrounding “Call Me Back,” the newly released single from recording artist Lánre.

The label said it is examining the song’s composition, production credits and licensing documentation to confirm that all contributions and creative rights were properly cleared.

“OceanFive Records respects the intellectual property of all creators and takes these concerns seriously,” a label spokesperson said. “We are currently reviewing the documentation associated with ‘Call Me Back’ and will continue to cooperate with any parties requesting clarification.”

The label emphasized that no copyright infringement has been confirmed and encouraged the public and media to allow the review process to move forward.

About Lánre

Atlanta-based artist Lánre blends contemporary R&B with melodic storytelling, quickly building recognition for emotionally resonant music and dynamic vocal performances.

About OceanFive Records

OceanFive Records is an independent record label committed to developing emerging artists through music production, marketing, publishing and brand development.

Media Contact
Jawana R. Brooker
pr@oceanfive.org

Editorial Work · Artist Spotlights

GRAP Magazine

Independent Artists 26 — Six Artist Spotlights & Write-Ups

OceanFive RecordsPartner with: OceanFive Records | Written by Jawana R. Brooker

GRAP Magazine · Artist Spotlight No. 01

LIL WESTSIDE

Hip-Hop / Street Rap · Jacksonville, FL

Jacksonville, Florida, rapper Lil Westside does not rap as if she is trying to be in the conversation; she raps as if she is the conversation. Her raw demeanor and exquisite delivery immediately command the room. It says, "I'm Lil Westside, my energy speaks for itself." The rising artist brings confidence, wit, and emotional transparency to music that colors the line between vulnerability and strength, deeply rooted in street life and personal experience.

Her 2023 debut EP, Underdog: A Westside Story, carries an emotional depth and bravado. Her music balances sharp lyricism with emotionally driven storytelling, allowing her to move between hard-hitting confidence and moments of reflection. Whether it's addressing personal struggles, loyalty, or ambition, Lil Westside delivers each track with a sense of conviction that keeps listeners engaged.

She masterfully explores themes of trust, ambition, and the ability to navigate environments where endurance becomes necessary for survival. She does not hide vulnerability; she uses it strategically, allowing listeners to hear resilience, exhaustion, and a bit of a lover-girl swag. That signature balance gives her music a definitive "no-skip" value and growing playlist fandom.

"As an artist intent on reshaping the direction of hip-hop, Lil Westside seems well-positioned for that evolution. The lane is open, the ball is in her court, and she can guarantee it will be all net every time."

What makes her journey so compelling is that she still sounds eager and hungry. You can still hear the urgency in the music. With her most recent release, And 1, she doubles down on her rightful position as the one not to underestimate.

Hip-Hop Street Rap Jacksonville Independent Underdog: A Westside Story

GRAP Magazine · Artist Spotlight No. 02

SADA JAMES

R&B / Melodic Hip-Hop · Cincinnati, OH

Who is Sada James? As poetic as the question is, the answer is just as poetic. Born in Cincinnati, Ohio, Sada James is one of those people who, when you meet her, you immediately know she is special; you just cannot quite put your finger on why. She is bold, beautiful, colorful, complex, and personal. The one thing she is not is predictable.

Sada has a personality only she can have. You cannot copy it, you cannot imitate it; it is patented, Sada James. That is what makes her so intriguing. She is confident and undeniably talented. Through her music, Sada invites listeners into a world of love, pain, expression, honesty, and shock value.

Her influences are rooted in R&B, but she also navigates melodic hip-hop deliveries through different styles and flows with ease. After releasing her first EP, Emotions, in 2016, Sada James began capturing attention with her undeniably sexy vocals and unique writing style.

"Her first single, 'Transparent,' takes listeners on a journey of honesty and vulnerability with a message that says, 'I love me, and I am okay with that.'"

With her most recent single "Shut Up!", she showcases a playful and confident side of her artistry. The best thing that can be said about Sada James is that she is not finished evolving. She is still on the path toward becoming one of the most creative artists in the music industry today.

R&B Melodic Hip-Hop Cincinnati Independent Emotions EP

GRAP Magazine · Artist Spotlight No. 03

MIDWEST MILLY

Midwest / Detroit-Inspired Rap · Independent

Emerging from the Midwest underground rap scene, Midwest Milly is building his name through consistency, hunger, and a sound rooted in raw authenticity. The rising independent artist has become recognized for delivering gritty street records, motivational hustler anthems, and confident performances that reflect both ambition and survival.

Artistically, Midwest Milly blends elements of Midwest and Detroit-inspired rap with aggressive production, sharp flows, and vivid storytelling. Songs like "Top Dog," "Dog Paws," and "200k Freestyle" highlight his ability to shift between high-energy flex records and reflective street narratives without losing his identity.

"What makes Midwest Milly stand out is the balance between confidence and relatability. His music speaks to hustlers, ambitious young listeners, and fans of modern street rap who connect with stories about pressure, resilience, loyalty, and elevation."

Beyond the music itself, Milly carries the mentality of an independent artist focused on longevity. His steady output, growing streaming traction, and adamancy to never deviate from his authenticity are like an unspoken oath. A code. One that positions him as part of a new generation of Midwest rap talent carving out lanes without major industry backing.

Midwest Rap Street Rap Independent Underground Residue Vol 1

GRAP Magazine · Artist Spotlight No. 04

HURRICANE WISDOM

Southern Melodic Rap / Trap · Florida

Florida-based rap artist Hurricane Wisdom is known for blending passionate narratives with Southern trap production. His work sits at the intersection of melodic pain and contemporary Southern hip-hop, with a clear influence that prioritizes emotional clarity over complexity. His breakout came with the 2024–2025 single "Giannis," which now stands as one of his most recognized tracks with tens of millions of streams across platforms.

What separates him from peers in the melodic rap space is his balance between accessibility and raw emotional delivery. He stays consistent by avoiding overproduction and staying with vocal tone and polished narratives — giving his music a conversational quality that has helped him sustain strong streaming performance while keeping a distinct identity.

"His recent single 'Enough' shows his artistic refinement. The vocal delivery is more controlled, the narrative structure is clearer, and the production uses silence and spacing more effectively — marking a shift from purely relationship-based pain rap to broader reflections on the true measures of success."

His 2025 projects Perfect Storm and Perfect Storm: Sorry 4 The Rain expanded his sound without changing its core structure. In 2026, his strategy shifted toward frequent standalone singles, with "Living It Up" introducing an Afrobeats-influenced direction — reflecting a willingness to experiment with global sounds while maintaining his melodic identity.

Southern Rap Melodic Trap Florida Independent Giannis

GRAP Magazine · Artist Spotlight No. 05

DATTBOIIAJ

Melodic Trap / Drill · West Palm Beach, FL

DattboiiAJ is a West Palm Beach, Florida rapper emerging from the state's active underground and melodic trap scene. His music blends modern Southern hip-hop with drill-influenced production and hook-driven rap built for streaming audiences. Operating as an independent artist, he has developed his catalog through consistent releases across digital platforms rather than traditional label backing.

He first began releasing music in 2020 with early projects that introduced his style, including Talk Yo Shit. Since then, he has steadily expanded his discography with a mix of singles and full-length projects, including Who Is AJ? (2024) and "Ball Like Me" (2025). His recent output continues into 2026 with tracks such as "HBK," "Good Day," and "Sixth Man of the Year."

"What makes DattboiiAJ different is his consistency. In a crowded independent landscape, he maintains a steady release pace that keeps his catalog visible across platforms and algorithm-driven playlists."

His ability to combine drill-leaning energy with melodic hooks gives his music crossover appeal within underground and mainstream-adjacent rap audiences. He is considered an artist to watch due to his growing catalog, disciplined output, and alignment with the current direction of Florida's evolving rap scene.

Melodic Trap Drill West Palm Beach Independent Who Is AJ?

GRAP Magazine · Artist Spotlight No. 06

GRIMMEYYBOY DRACO

Melodic Trap / Southern Hip-Hop · Houston, TX

GrimmeyyBoyDraco is a Houston-based rapper emerging from the city's modern trap and harmonic hip-hop scene. His music blends Southern rap influences with a contemporary, streaming-driven sound built around melody, harmony, street narratives, and emotionally direct writing. Raised in Houston, Texas, he developed within a region long known for shaping hip-hop culture — from chopped-and-screwed pioneers to today's melodic trap movement.

His 2024 release "Pick a Side" marked one of his earliest credited tracks. He continued building his catalog with "Already Won" and "Right Time," expanding his thematic focus on perseverance, ambition, and loyalty. In 2025, he released "Motivated by Pain," which compiled much of his early work into a cohesive statement centered on struggle and resilience.

"His work maintains a consistent tone of resilience and self-definition, often positioning him as an underdog navigating competitive environments — a theme that resonates deeply with his growing audience."

GrimmeyyBoyDraco's recent output shows steady activity, with continued releases through 2026, including "Underdog." With growing streaming traction and a clearly defined artistic identity, he is positioning himself as an emerging voice in Houston's evolving hip-hop landscape and an artist to watch in the current wave of melodic rap.

Melodic Trap Southern Hip-Hop Houston Independent Motivated by Pain

GRAP Magazine · Artist Spotlight No. 07

N'SHAI IMAN

R&B / Melodic Rap · Columbus, OH

N'Shai Iman is carving out a lane where lived experience and borrowed emotion blur into something deliberate, controlled, and distinctly her own. The independent artist from Columbus, Ohio, builds her catalog on a flexible creative formula — part autobiography, part observation, and part stories collected from everyone around her. In the gorgeous abstract of music, the world is her canvas.

The mix is not accidental. It is structural. A lot of her songs come from relationships or love experiences — but also from other people's stories or conversations with friends, made discreet. The result is a body of work that functions less like a diary and more like a curated emotional archive. Iman estimates the divide herself as mostly 60% personal experience and 40% drawn from others.

That 40% is where the "secondhand drama" lives — filtered, reshaped, and reimagined until it sounds like it might have always belonged to her. Her writing process is equally adaptive. Sometimes it starts with a conversation. Sometimes a beat dictates the direction. Sometimes even a track title steers the narrative before one lyric is written.

"If the beat is giving lovey dovey, I tap into my relationship. If it's more upbeat, I shift what I talk about."

Live performance is becoming the center of gravity. "When I first started, I wanted to be behind the scenes," she said. "Now I'm actually enjoying being on stage, talking to the audience, connecting." With multiple performances lined up across the summer — including her first headline show — N'Shai Iman is stepping fully into the light.

If there is a single entry point into her catalog, she is clear about the choice: "Lost" — the track she describes as her most defining release, written during a period of emotional uncertainty that reshaped her trajectory. "At that time, I felt like I didn't know where I was in my life," she said. "That song changed everything for me." And the world is here for it.

R&B Melodic Rap Columbus Independent OceanFive Records

OceanFive Records:
"The Current Sessions"

An intimate performance series rooted in independent culture. A stripped-down, visually intimate performance series where OceanFive artists perform in a raw setting, paired with short storytelling moments that highlight their journey, ownership, and creative control.

Set Design

Signature OceanFive environment: Recording studio setting with mic stands, headphones, sound boards, independent mood lighting, and strategically placed OceanFive logo placements throughout.

Session Format

01

"Pull Up & Plug In"

Intro (30 sec) — Artist walks in, quick greeting, sets the tone

02

"Short Sesh"

Main Performance — 2–4 songs, 15 min total (live, stripped, or raw versions)

03

"Behind the Waves"

Short Q&A — "What does ownership mean to you as an artist?"

04

"Last Drop"

Closing — Final statement + tease of upcoming release or project

Proposed Content Strategy

Full Episodes

Complete session recordings distributed via YouTube and the OceanFive website for long-form audience engagement.

Short-Form Content

5–10 stories per session for Instagram, TikTok, and Facebook to maximize reach and platform-native engagement.

Press & Media

Press releases and short media advisories for each session to drive media coverage and industry awareness.

Editorial Content

Interview quotes for website, blog, and articles — building a content library that supports long-term SEO and brand authority.

OceanFive Records

Media Campaign Comparison Analysis

A comparative analysis of two distinct hip-hop media campaign strategies — examining how legacy artists and reunited groups leverage emotional storytelling, platform strategy, and cultural relevance to drive audience engagement.

Campaign Analysis · 2020

Jadakiss — Ignatious

Tribute-driven campaign rooted in loyalty, grief, and legacy

Campaign Purpose

Jadakiss's media campaign for his 2020 album Ignatious highlighted artistic expression through grief, serving as a tribute to his former manager Ignatius "Ice Pick" Jackson, who passed away in 2017. The campaign emphasized loyalty — to friends, brand, and fans — while introducing a lighter, more mature romantic side through songs such as "Need Your Best" and "Kisses to the Sky."

Key Components

  • Tribute and remembrance as central narrative
  • Interviews discussing personal loss and legacy
  • Features from major artists
  • Traditional hip-hop media rollout
  • Music videos following his established blueprint

Platform Strategy

Instagram

Roc Nation featured studio session posts for single "Angels Getting Pedicured ft. 2 Chainz." Video snippets of debut single "Me" posted by Roc Nation and promotional posts on artist's personal page.

YouTube & Interviews

Videos for "Me" and "Hunting Season ft. Pusha T." Media appearances on iHeartRadio, The Breakfast Club, and The People's Party with Talib Kweli.

Streaming

Album release spotlights on Apple Music, Spotify, Amazon Music, and DatPiff. Full album available on YouTube.

What Worked

  • Emotional connection through grief and album dedication
  • Adherence to classic Jadakiss style keeping core audiences engaged
  • Media appearances across popular digital outlets
  • Delayed release to honor Pop Smoke demonstrated loyalty and sensitivity

What Didn't Work

  • Limited expansion beyond expected media channels
  • Absence of talk show appearances reduced broader exposure
  • Release delay impacted promotional timing and campaign momentum

Campaign Analysis · 2025

The Clipse — Let God Sort Em Out

Reunion-driven campaign centered on spiritual evolution and cultural relevance

Campaign Concept

The Clipse's media campaign for Let God Sort Em Out centered on the group's return after a hiatus and 16-year disbandment. It highlighted the spiritual evolution of member No Malice, who became an ordained minister, while emphasizing cultural relevance and extensive branding through high fashion integration.

Key Components

  • Reunion narrative and anticipation teasers
  • New work with Pharrell Williams
  • High fashion component and merch integration
  • Spiritual transformation storyline

Platform Strategy

Social & Digital

Instagram and Twitter pre-release stories and posts. YouTube official visuals and rollout content. Full-spectrum media ecosystem deployment.

Media & Press

Interviews on The Breakfast Club, Hot 97 with Angie Martinez, and Jimmy Kimmel Live. Magazine features and fashion spreads in GQ and Louis Vuitton.

Live & Streaming

Live performances including Tiny Desk. Apple Music and Spotify placements including curated playlists. Meet-and-greet activations.

What Worked

  • Strong fan base engagement with increased streaming of earlier catalog
  • Effective blending of fashion and music expanding audience reach
  • Full-spectrum strategy incorporating digital and traditional channels
  • Narrative focus on No Malice's spiritual transformation

What Didn't Work

  • Potential oversaturation of content and messaging across platforms
OceanFive Records
Analysis by: Jawana R. Brooker | Public Relations Strategist
OceanFive Records — Junior Publicist Intern
Media Campaign Comparison Analysis: Jadakiss' 2020 Album "Ignatious" and The Clipse's 2025 Album "Let God Sort Em Out"

My GRAP Magazine Writing

The following are my original full-length artist spotlight articles published in GRAP Magazine's Independent Artists 26 issue, in partnership with OceanFive Records.

GRAP Magazine · Artist Spotlight · Written by Jawana R. Brooker

DattboiiAJ

West Palm Beach, FL · Melodic Trap / Drill

DATTBOIIAJ'S MOMENTUM CAN'T BE IGNORED

DattboiiAJ is a West Palm Beach, Florida rapper emerging from the state's active underground and melodic trap scene. His music blends modern Southern hip-hop with drill-influenced production and hook-driven rap built for streaming audiences. Operating as an independent artist, he has developed his catalog through consistent releases across digital platforms rather than traditional label backing.

He first began releasing music in 2020 with early projects that introduced his style, including Talk Yo Shit. Since then, he has steadily expanded his discography with a mix of singles and full-length projects, including Who Is AJ? (2024) and "Ball Like Me" (2025). His recent output continues into 2026 with tracks such as "HBK," "Good Day," and "Sixth Man of the Year," reflecting a sustained and active release strategy.

DattboiiAJ's sound is defined by a balance of energetic trap production and harmonic delivery, often built around short, replayable tracks designed for digital discovery. His lyrics typically focus on ambition, personal identity, and street-centered experiences, delivered with a direct and rhythmic flow that fits current streaming-era rap trends.

What makes DattboiiAJ different is his consistency. In a crowded independent landscape, he maintains a steady release pace that keeps his catalog visible across platforms and algorithm-driven playlists. His ability to combine drill-leaning energy with melodic hooks gives his music crossover appeal within underground and mainstream-adjacent rap audiences.

He is considered an artist to watch due to his growing catalog, disciplined output, and alignment with the current direction of Florida's evolving rap scene, where consistency and streaming traction often define long-term breakout potential.

GRAP Magazine · Artist Spotlight · Written by Jawana R. Brooker

GrimmeyyBoyDraco

Houston, TX · Melodic Trap / Southern Hip-Hop

HOUSTON'S RAWEST VOICE STEPS DEEPER INTO THE SPOTLIGHT

GrimmeyyBoyDraco is a Houston-based rapper emerging from the city's modern trap and harmonic hip-hop scene. His music blends Southern rap influences with a contemporary, streaming-driven sound built around melody, harmony, street narratives, and emotionally direct writing. Raised in Houston, Texas, GrimmeyyBoyDraco developed within a region long known for shaping hip-hop culture, from chopped-and-screwed pioneers to today's melodic trap movement.

His style reflects that evolution, pairing hard-edged storytelling with hook-focused production designed for digital platforms and repeat listening. Early in his career, he began releasing music independently, building his presence through singles and collaborations rather than a single breakout moment.

His 2024 release "Pick a Side" marked one of his earliest credited tracks, proving his presence in the streaming space. He continued building his catalog with additional singles, including "Already Won" and "Right Time," expanding his thematic focus on perseverance, ambition, and loyalty. In 2025, he released the project Motivated by Pain, which compiled much of his early work into a cohesive statement centered on struggle and resilience.

GrimmeyyBoyDraco's recent output shows steady activity, with continued releases through 2026, including "Underdog." His work maintains a consistent tone of resilience and self-definition, often positioning him as an underdog navigating competitive environments. His music emphasizes melody-driven trap production, accessible hooks, and personal narrative content.

He remains an independent artist building his catalog through frequent releases and regional collaboration. With growing streaming traction and a clearly defined artistic identity, GrimmeyyBoyDraco is positioning himself as an emerging voice in Houston's evolving hip-hop landscape and an artist to watch in the current wave of melodic rap.

GRAP Magazine · Artist Spotlight · Written by Jawana R. Brooker

Midwest Milly

The Midwest · Underground / Detroit-Inspired Rap

Emerging from the Midwest underground rap scene, Midwest Milly is building his name through consistency, hunger, and a sound rooted in raw authenticity. The rising independent artist has become recognized for delivering gritty street records, motivational hustler anthems, and confident performances that reflect both ambition and survival. While many follow established blueprints, Milly's music feels grounded in lived experience, giving his records a level of realism that continues attracting listeners across the independent hip-hop circuit and beyond.

Artistically, Midwest Milly blends elements of Midwest and Detroit-inspired rap with aggressive production, sharp flows, and vivid storytelling. Songs like "Top Dog," "Dog Paws," and "200k Freestyle" highlight his ability to shift between high-energy flex records and reflective street narratives without losing his identity. His delivery carries intensity, but there is also humbleness and charisma underneath the toughness, which helps separate him from artists making similar music.

Midwest Milly's growing catalog reflects an artist committed to development. He aims to reach new heights and audiences. Releases including "Residue Vol 1" and "Milly Saint Nicholas 2" helped strengthen his presence within underground rap spaces while building a loyal fanbase that values his consistency. His collaborations with fellow Midwest artists have also expanded his reach and introduced his music to broader regional audiences.

What makes Midwest Milly stand out is the balance between confidence and relatability. His music speaks to hustlers, ambitious young listeners, and fans of modern street rap who connect with stories about pressure, resilience, loyalty, and elevation. There is a commanding presence in his delivery that makes his records feel personal instead of performative. Even when discussing money, status, or lifestyle, the foundation of his music still centers around perseverance and survival.

Beyond the music itself, Milly carries the mentality of an independent artist focused on longevity. His steady output, growing streaming traction, and adamancy to never deviate from his authenticity are like an unspoken oath. A code. One that positions him as part of a new generation of Midwest rap talent carving out lanes without major industry backing. As independent hip-hop continues evolving, Midwest Milly represents the kind of artist audiences increasingly gravitate toward: direct, self-made, and unapologetically connected to his roots.

GRAP Magazine · Artist Spotlight · Written by Jawana R. Brooker

Sada James

Cincinnati, OH · R&B / Melodic Hip-Hop

Who is Sada James? As poetic as the question is, the answer is just as poetic. Born in Cincinnati, Ohio, Sada James is one of those people who, when you meet her, you immediately know she is special; you just cannot quite put your finger on why. She is bold, beautiful, colorful, complex, and personal. The one thing she is not is predictable.

Sada has a personality only she can have. You cannot copy it, you cannot imitate it; it is patented, Sada James. That is what makes her so intriguing. She is confident and undeniably talented. Through her music, Sada invites listeners into a world of love, pain, expression, honesty, and shock value. Her influences are rooted in R&B, but she also navigates melodic hip-hop deliveries through different styles and flows with ease.

After releasing her first EP, "Emotions," in 2016, Sada James began capturing attention with her undeniably sexy vocals and unique writing style. Her music challenges her to experiment with different sounds and styles while pushing the limits of what she is comfortable with creatively.

Her first single, "Transparent," takes listeners on a journey of honesty and vulnerability with a message that says, "I love me, and I am okay with that." With her most recent single "Shut Up!", she showcases a playful and confident side of her artistry, demonstrating her ability to balance humor, personality, and self-assurance within her music.

The release highlights her willingness to embrace different creative styles while remaining authentic to herself. The best thing that can be said about Sada James is that she is not finished evolving. She is still on the path toward becoming one of the most creative artists in the music industry today.

GRAP Magazine · Feature Interview · Written by Jawana R. Brooker

N'Shai Iman

Columbus, OH · R&B / Melodic Rap · OceanFive Records

N'Shai Iman Turns Real-Life Experience, Secondhand Drama, and Rhythmic Chemistry into Independent Music Gold

N'Shai Iman is carving out a lane where lived experience and borrowed emotion blur into something deliberate, controlled, and distinctly her own. The independent artist from Columbus, Ohio, builds her catalog on a flexible creative formula, part autobiography, part observation, and part stories collected from everyone around her. In the gorgeous abstract of music, the world is her canvas.

The mix is not accidental. It is structural. "A lot of my songs come from relationships or love experiences," the rising singer said during an interview with OceanFive Records. "But also, from other people's stories or conversations with friends, I make it discreet." The result is a body of work that functions less like a diary and more like a curated emotional archive. Iman estimates the divide herself as mostly 60% personal experience and 40% drawn from others.

That 40% is where the "secondhand drama" lives; filtered, reshaped, and reimagined until it sounds like it might have always belonged to her. Her writing process is equally adaptive. Sometimes it starts with a conversation. Sometimes a beat dictates the direction. Sometimes even a track title steers the narrative before one lyric is written. "If the beat is giving lovey dovey, I tap into my relationship," she explains. "If it's more upbeat, I shift what I talk about."

The approach keeps her catalog fluid, resisting the rigidity of a single lane or predictable theme. It also reflects a broader mindset that independence is a discipline rather than a limitation. Iman is blunt about what being an independent artist has taught her. The learning curve is steep, and the industry noise is constant. Watching other artists' momentum can be distracting, she said, especially when viral moments begin to define success. Her answer to that is structure. "Confidence in yourself, focus on your support system, your team, and your own direction is key."

Live performance is becoming the center of gravity. "When I first started, I wanted to be behind the scenes," she said. "Now I'm actually enjoying being on stage, talking to the audience, connecting." That change marks a turning point from private creation to public presence. From controlled output to shared experience. Her upcoming schedule reflects that momentum, with multiple performances lined up across the summer, including her first headline show.

If there is a single entry point into her catalog, she is clear about the choice. "Lost," she said. The track, which she describes as her most defining release, captures both sides of her artistic identity, rap-inflected delivery layered with melodic vulnerability. "At that time, I felt like I didn't know where I was in my life," she said. "That song changed everything for me." For N'Shai Iman, that shift still defines the present. The uncertainty did not disappear. It became structure, sound, and identity, translated into rhythm, reframed through secondhand stories, and delivered with increasing confidence from the stage she once avoided. And the world is here for it.

OceanFive Records

OceanFive Records Writing Showcase

The following represents original writing produced during my Junior Publicist Internship at OceanFive Records — including artist bios, press materials, editorial features, and campaign strategy documents.

OceanFive Records Artist Biography

D-JILLA — Artist Bio & EPK

Crafted the full artist biography and Electronic Press Kit for D-JILLA, capturing his Southside Chicago roots, genre-blending sound (70s R&B + 80s Pop synths + 90s Rock), and the emotional narrative behind The Blue Period. Developed brand voice centered on transparency and vulnerability.

OceanFive Records Campaign Strategy

D-JILLA — Blue Period Rollout Strategy

Developed comprehensive campaign rollout strategy including platform priorities (Instagram, TikTok, Twitch), guerrilla marketing via QR codes across Chicago, micro-influencer partnerships, and lead single "Pop It" activation plan. $300 budget, 1–3 month timeline.

OceanFive Records Crisis Communications

Lanré — Crisis Communication Plan

Authored a full 3-phase crisis communication and reputation management strategy for independent artist Lanré. Covered immediate response (Hours 1–24), strategic response (Days 2–7), and recovery & narrative rebuild (Weeks 2–6) with key messaging, media protocol, and success metrics.

OceanFive Records Feature Interview

N'Shai Iman — OceanFive Interview Feature

Conducted and wrote the full feature interview with OceanFive Records artist N'Shai Iman, published in GRAP Magazine's Independent Artists 26 issue. Covered her creative process, independent artist philosophy, live performance evolution, and defining release "Lost."

OceanFive Records Content Strategy

The Current Sessions — Series Concept

Developed the full concept and content strategy for OceanFive Records' "The Current Sessions" — an intimate performance series. Designed the 4-step session format, content distribution plan (YouTube, IG, TikTok, Facebook), and press materials framework generating 5–10 assets per session.

OceanFive Records Media Analysis

Media Campaign Comparison Analysis

Authored a comparative media campaign analysis examining Jadakiss' Ignatious (2020) vs. The Clipse's Let God Sort Em Out (2025) — evaluating platform strategy, content approach, emotional narrative, and campaign effectiveness across both rollouts.

Op-Ed: Mental Health & Public Affairs

Original op-ed written by Jawana R. Brooker addressing the mental health crisis in America, racial disparities in psychiatric care, and the urgent need for systemic reform — published in the tradition of advocacy journalism.

Op-Ed · Advocacy · Human Interest · Public Affairs

Gone Crazy, Crazy Gone: When Healing Hurts

By Jawana R. Brooker  ·  PHILADELPHIA (AP)

"Gone Crazy, Crazy Gone" became my mantra for quite some time. However, on day 4 of a 10-day psychiatric admission, it became what I thought was severely accurate and urgent at the time.

The tidal wave of delusions ("Gone Crazy") finally receded into a bit of a calm ("Crazy Gone"), and that description is a generous one. The "Crazy Gone" part should have felt like relief. Instead, it left me more frightened than the hallucinations themselves.

I was not admitted involuntarily. There was no 302 commitment. I checked myself into a psychiatric hospital because I needed a medication adjustment, not because I had somehow "lost it."

One afternoon, another patient asked why I did not simply sign myself out. "I want the voices to stop," I told her. "I know this is where I need to be. But why does healing have to feel like punishment?" The question still haunts me.

From understaffed nursing stations to exhausted technicians doubling as hall monitors, the unit felt less like a sanctuary and more like an obstacle course. Trying to recover there often felt like trying to heal a broken leg that people kept kicking.

Then came the realization that discharge evaluations could include reviews of recorded outgoing calls and footage from cameras installed inside patient rooms. Surveillance presented as safety felt like the final indignity.

And then there were the physicians who seemed determined to hear only part of the story. Too often, mental health professionals become fixated on a single detail, turning patients into what I call "crusade cases." One piece of your history becomes the entire narrative while your actual symptoms fade into the background.

My attending physician could not move beyond the fact that I had previously been prescribed benzodiazepines for anxiety. "If it were up to me," he told me, "you'd stay admitted for as long as I want." My immediate thought was: Thank God it is not solely up to you.

Humor has always been one of my survival skills. But beneath the joke was something far more serious: the feeling that my voice no longer carried equal weight in decisions about my own care.

My experience is not unique. It exists within a larger crisis in Black mental health care.

Black Americans make up approximately 14% of the U.S. population but only about 5% of practicing psychologists. Millions of Black adults experience mental health conditions each year, yet treatment rates remain disproportionately low. Suicide has become one of the leading causes of death among young Black Americans.

These numbers are not abstract. They stand for people who delayed treatment because they feared judgment. People who could not find providers who understood their lived experiences. People who entered systems that often seemed designed to manage symptoms rather than understand human beings.

America spent $5 trillion on health care in 2023. Yet mental health outcomes remain deeply troubling. Behavioral health frequently exists in its own silo. Therapy happens in one place. Medication management happens somewhere else. Lifestyle interventions happen somewhere else entirely. Patients are expected to navigate a maze of appointments, referrals, insurance requirements and contradictory recommendations.

Sometimes it feels like one of those carnival claw machines. Flip one switch and you get therapy. Pull another lever and you get a prescription. Keep feeding tokens into the machine and eventually you will receive lab work. Somewhere along the way, your insurance card disappears into the funnel, if your insurance is accepted.

Much of today's fragmented system can be traced back decades. The Mental Health Systems Act of 1980 promised expanded community-based care and greater coordination among federal, state, and local providers. Much of that vision was dismantled the following year when federal support was significantly reduced. State psychiatric hospitals closed or downsized. Community resources often failed to materialize at the scale needed to replace them. The consequences continue to reverberate through emergency rooms, homeless shelters, and jails across the country.

The cultural disconnect only widens the gap. Imagine ordering soul food and being served tofu. Technically, it may be food. But it completely misses what you came for. With so few Black mental health providers available, many Black patients struggle to find clinicians who understand the cultural realities that shape how trauma, grief, stress, and resilience are experienced. Too often, people leave appointments feeling misunderstood, unseen or misdiagnosed.

Meanwhile, stigma remains the uninvited guest that refuses to leave. It commands every room and leads every conversation; at work, at school, and among family and friends who often don't care to understand or who will only meet you at their own limited, biased level of understanding. Whispered judgments delay treatment until people reach a crisis point. Shame follows them long after symptoms begin to improve.

We still treat mental illness differently than physical illness. No one questions whether a broken arm deserves treatment. No one suggests that diabetes can be overcome through willpower alone. Yet psychological suffering is still too often viewed through the lens of personal failure rather than medical reality.

Advocates have called for renewed investment in community mental health centers, expanded training for culturally competent providers, and more integrated models of care that treat the whole person. Some researchers refer to this emerging approach as precision mental health: using real-time information about sleep, trauma, biology, environment and behavior to develop more personalized treatment plans while protecting patient privacy. The promise is significant. The lack of follow-through is even more so.

But meaningful reform begins with something far simpler. Listening. Actively.

For me, "Gone Crazy, Crazy Gone" is no longer a punchline. It is a reminder of how easily language can reduce complex human experiences into caricatures. I'd never "gone crazy." I live with a mental illness. There is a difference. In fact, the phrase should disappear altogether. Maybe "crazy" should never have entered the chat. It's time for wellness to be in the room with us.

Mental illness is not a character flaw. It is not a spectacle. It is a health condition. And seeking treatment should never feel like serving a sentence. Good mental health care should not feel like a plot twist. It should feel like a human right.

Jawana R. Brooker

Public Relations Strategist · Advocate · Temple University, B.A. Public Relations

Kelis × Black Don’t Crack Sunscreen

Brand Trust Recovery · AI Advertising Backlash

Turning an authenticity crisis into a public commitment to Black creative ownership

A complete crisis-response and recovery campaign designed to address criticism of AI-generated campaign imagery while preserving the brand’s mission, protecting its founder, and rebuilding credibility with Black consumers and creatives.

Crisis StrategyExecutive MessagingCreator RelationsReputation Recovery
The Challenge

The use of synthetic imagery created a gap between a culturally specific brand promise and the audience’s expectation of authentic representation and paid creative participation.

Strategic Objective

Stop escalation, acknowledge the underlying concern without becoming defensive, and convert criticism into measurable investment in Black photographers, artists, models and storytellers.

Core Principle

Do not defend the tool. Defend the relationship. The response must center the community’s concern, not the brand’s intent.

Situation and Risk Assessment

The issue is larger than whether AI was legally or technically permissible. For a sunscreen brand built around Black skin, culture and visibility, audiences may interpret synthetic representation as cost-cutting, cultural extraction or a failure to employ the very community the campaign celebrates.

  • Loss of trust among core Black consumers
  • Founder criticism overtaking product education
  • Creator and influencer reluctance to partner
  • Negative coverage framing the launch as inauthentic
  • Retail and investor concern if backlash persists

Priority Stakeholders

  • Existing and prospective customers
  • Black photographers, models, makeup artists and creative directors
  • Dermatologists and skin-health educators
  • Retail, distribution and investment partners
  • Beauty journalists, culture writers and creators
  • Employees, vendors and campaign collaborators

Response Posture

  • Human: A founder-led response rather than impersonal corporate language
  • Specific: Name the concern—authentic representation and creative employment
  • Corrective: Pause disputed assets and commission replacement work
  • Visible: Show who is hired, what changes and when work will be released
  • Proportionate: Avoid over-apologizing for claims not established; focus on impact and action

What Not to Do

  • Argue that audiences “misunderstood” the creative concept
  • Delete criticism unless it is abusive or violates policy
  • Use generic diversity language without contracts or investment
  • Return immediately to product promotion
  • Make Black creators responsible for defending the brand

Message House

Central message: Black Don’t Crack exists to protect and celebrate Black skin. When our creative choices make members of that community feel replaced rather than represented, we have to listen and correct course.

  • Acknowledgment: “We hear the concern about using AI-generated imagery in a campaign centered on Black people and Black beauty.”
  • Action: “We are pausing the disputed assets and commissioning a new campaign led by Black creative professionals.”
  • Accountability: “We will publish the creative team, production process and commitments behind the replacement campaign.”
  • Mission: “Our product mission remains serious: improve daily sun protection and skin-health awareness for communities too often left out of the category.”

Four-Phase Response Plan

0–6 Hours

Activate crisis team, freeze scheduled posts, preserve comments, audit all assets and prepare stakeholder briefing.

6–24 Hours

Issue a concise holding statement, pause disputed creative and provide one media contact.

Days 2–7

Release founder video, announce Black-led reshoot, conduct creator listening session and brief partners.

Weeks 2–8

Launch “Protect Your Melanin,” publish behind-the-scenes credits and shift attention back to verified skin-health education.

Proposed Holding Statement

“Black Don’t Crack was created to celebrate and protect Black skin. We have heard the concerns about the use of AI-generated imagery in our campaign and understand why this decision felt inconsistent with that purpose. We are pausing the affected creative while we review the campaign and begin work with Black photographers, models and artists on new imagery. We will share the next steps openly and allow our actions—not defensiveness—to demonstrate what we have learned.”

Recovery Campaign: “Protect Your Melanin”

A creator-led replacement campaign featuring real customers across skin tones and ages, visible production credits, dermatologist-supported sunscreen education and paid opportunities for emerging Black talent. The work reframes correction as investment rather than performative apology.

Completed Deliverables

Crisis audit and escalation matrix
Stakeholder map and response priorities
Holding statement and founder video script
Media Q&A and spokesperson guidance
Social moderation and comment-response protocol
Black creator listening-session framework
Eight-week reputation recovery calendar
Measurement dashboard: sentiment, trust, creator participation, earned coverage and conversion recovery

Independent strategic communications case study created by Jawana R. Brooker for portfolio purposes. It was not commissioned, endorsed or produced by Kelis or Black Don’t Crack Sunscreen.

Leading Through Crisis: Mayor Cherelle L. Parker

Executive Leadership · Municipal Trust · Issues Management

A reputation strategy for high-profile municipal challenges

A public-affairs assessment and communications framework examining how an administration can maintain operational authority while demonstrating empathy, transparency and accountability across labor disruption, fatal infrastructure failure and major-event scrutiny.

Public AffairsExecutive PositioningCrisis ResponseCommunity Trust
Reputation Problem

Separate controversies can merge into one public narrative: that leadership is distant, overly controlled, reactive or insufficiently transparent—even when operations are continuing behind the scenes.

Strategic Objective

Replace event-by-event defense with a consistent leadership identity: present, prepared, candid, compassionate and accountable for follow-through.

Recommended Frame

“Visible leadership, verifiable action.” Every major statement should connect human impact, operational facts, responsibility and the next public update.

Case 1: 2025 DC 33 Work Stoppage

The strike disrupted essential services and made accumulating trash the dominant visual symbol of the dispute. The administration needed to communicate operational continuity while avoiding language that appeared to diminish workers’ economic concerns.

  • Lead with respect for workers and residents before bargaining positions
  • Publish consistent service-restoration dashboards by neighborhood
  • Use plain-language negotiation updates without litigating through the press
  • Pair the final agreement announcement with a joint civic-recovery message

Case 2: Grays Ferry Garage Collapse

A fatal structural emergency requires a victim-first posture. Speed matters, but certainty, dignity and coordination matter more. Public remarks should clearly distinguish confirmed facts from developing information.

  • Center workers, families and first responders in every update
  • Establish one unified incident-information channel
  • Explain inspection, permitting and investigative jurisdiction without speculation
  • Commit to an after-action report and a public safety reform timeline

Case 3: Major-Festival and Public-Event Scrutiny

Questions surrounding the city’s major-event strategy—including the prolonged absence of Made in America and scrutiny of taxpayer-supported programming—create a broader issue of cultural stewardship, spending transparency and who benefits from the city’s event economy.

  • Clarify the city’s role, decision authority and financial exposure
  • Publish economic-impact goals, procurement information and public-benefit measures
  • Engage artists, Parkway residents, hospitality businesses and local vendors before announcing outcomes
  • Frame Philadelphia’s festival strategy as a year-round cultural ecosystem rather than one celebrity event

Unified Executive Message Architecture

Human impact: Begin with the people carrying the consequences—workers, families, residents and small businesses.

Known facts: State what is confirmed, what remains under review and who is responsible for the next determination.

Action: Explain what the administration is doing now, with named agencies, timelines and service channels.

Accountability: Commit to a specific next update and publish results after the immediate news cycle ends.

Leadership identity: “We will not confuse confidence with silence. Philadelphians deserve to see the work, understand the decisions and know when they will hear from us again.”

90-Day Reputation Stabilization Plan

Days 1–7

Centralize approvals, deploy event-specific message maps, establish update cadence and correct information gaps quickly.

Days 8–30

Hold stakeholder briefings, publish operational dashboards and move the mayor into controlled but substantive local interviews.

Days 31–60

Release after-action findings, show policy corrections and create neighborhood-level proof of implementation.

Days 61–90

Deliver a “Promises to Proof” public report and reinforce the administration’s leadership narrative through measurable outcomes.

Recommended Communications Infrastructure

  • Rapid-response unit with legal, operational and community representation
  • Public incident page with timestamps and archived updates
  • Mayor’s message book with empathy, accountability and bridge language
  • Community surrogate network for trusted local amplification
  • Post-crisis after-action standard for every major incident

Measurement

  • Accuracy and speed of corrective information
  • Resident understanding of available services
  • Sentiment themes—not vanity engagement alone
  • Share of coverage containing administration actions and outcomes
  • Stakeholder trust, response satisfaction and promise completion

Completed Deliverables

Three-event reputation and vulnerability audit
Executive message house and bridge language
Crisis update template and briefing cadence
Media Q&A for labor, infrastructure and event spending
Stakeholder engagement matrix
90-day trust-restoration roadmap
“Promises to Proof” accountability report framework
Reputation measurement scorecard

Independent public-affairs case study created by Jawana R. Brooker from publicly available information for educational and portfolio purposes. It was not commissioned, endorsed or produced by Mayor Cherelle L. Parker or the City of Philadelphia.

Son of Jan — Freelance Artist Biography

Original artist biography written by Jawana R. Brooker as paid freelance work. Son of Jan is a Philadelphia-based hip-hop artist with a decades-long career rooted in Southwest Philadelphia's underground rap scene.

Paid Freelance · Artist Biography · PR Writing

Son of Jan

Legacy Carried Forward

Southwest Philadelphia · Hip-Hop · Independent

Son of Jan

We all know Son of Jan. Saying that you don't could very well be an unwitting lie. You've known him; you just may not have realized it at the time. You knew him when you kept rewinding that tape because his verse demanded another listen. You knew him when Rambo from Tasc 4orce delivered a bar with such precision, timing, and effortless command that you had to stop and run it back.

Maybe it was during the early days of Tasc 4orce, listening to records like 1993's "All Sounds in Your Ear," when the Southwest Philadelphia native's voice exuded confidence and a lyrical sharpness that made listeners lean closer. Maybe it was years later when N.A.A.M. Brigade was making noise and records like 2002's "Early in The Game" became part of the soundtrack for a generation of Philadelphia hip-hop fans. Whatever the moment, you knew him — and the reaction was often the same: rewind. Listen again. Catch the metaphors and punchlines. Appreciate the craftsmanship.

Originally known as Rambo during his formative years with Tasc 4orce and later N.A.A.M. Brigade, he helped dominate Philadelphia's underground hip-hop scene during an era when reputation was earned through skill alone. Long before streaming platforms gave listeners unlimited replays, fans were wearing out cassette tapes trying to dissect verses from emcees who understood the art form. He is one of those emcees.

Over time, his identity evolved in a personal direction. Following the passing of his mother in 2002, he adopted the name Son of Jan as a tribute to his most cherished influence.

As Son of Jan, he still delivers masterful lyricism with his signature precision — on songs like 2025's "If I Was 50," then humor and personality on 2023's "Southwest No Look" and "Cha Cha," before seamlessly transitioning into records that explore love, loss, perseverance, and reflection, such as 2026's "Balloons in the Sky." His latest work highlights the range that has helped sustain his decades-long career: neighborhood pride, infectious energy, and emotional depth. These are records that entertain while staying rooted in true-life experience.

In a city celebrated for producing elite lyricists, Son of Jan maintains his rightful spot on that list. He remains a respected voice and a cultural bridge between generations. His story is one of motivation, inspiration, perseverance, and now, purpose. His name honors the past and continues to shape the present.

And for those who remember rewinding that tape to hear a Rambo verse one more time, Son of Jan holds that same nostalgia — and his legacy still speaks for itself.

Written by Jawana R. Brooker

Paid Freelance · Artist Biography

Jawana R. Brooker

B.A. Public Relations
Temple University
Lew Klein College of Media & Communication

  • EMAIL JawanaRasheedah77@gmail.com
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  • LOCATION Philadelphia, PA 19147
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  • Director of Creative Writing & Development

    OceanFive RecordsOceanFive Records

    July 2026 – Present

    Lead creative writing and development initiatives for recording artists and organizational projects. Develop artist biographies, electronic press kit content, interview materials, strategic narratives, and internal and external communications while coordinating with leadership and cross-functional teams to maintain a consistent brand voice.

  • Senior Publicist Intern

    OceanFive RecordsOceanFive Records

    March 2025 – July 2026

    Drafted and refined press releases, media advisories, artist biographies, crisis-response materials, and promotional content supporting artist visibility and brand positioning. Coordinated publicity initiatives and maintained consistent messaging across press, digital, and social media materials.

  • Contributing Writer & Artist Spotlight Co-Author

    GRAP Magazine — Independent Artists 26

    2025 – Present

    Authored seven artist spotlight features for GRAP Magazine's Independent Artists 26 issue in partnership with OceanFive Records. Profiled emerging independent artists including Lil Westside, Sada James, Midwest Milly, Hurricane Wisdom, DattboiiAJ, GrimmeyyBoyDraco, and N'Shai Iman — delivering editorial write-ups that blend cultural insight, industry analysis, and compelling narrative storytelling.

  • Public Relations Intern

    RB Pathways to Change

    2023 – May 2023

    Draft press releases, internal communications, and social media content to support organizational visibility. Conduct media research and assist with outreach efforts to expand awareness of community-based initiatives.

  • Teacher's Assistant, Head Start

    School District of Philadelphia

    Aug 2025 – Present

    Supported communication between educators and families and assisted with documentation and compliance materials in a regulated public-sector environment.

  • Administrative Specialist

    Temple University – School of Podiatric Medicine

    Nov 2022 – May 2023

    Drafted internal communications and coordinated correspondence supporting departmental leadership.

  • Clerk V — Student Financial Services

    Temple University – Office of the Provost

    2016 – 2022

    Managed confidential correspondence and records while supporting internal communication workflows.

  • Lead Administrative Specialist

    Temple University

    Oct 2014 – Apr 2016

    Managed executive calendars and scheduling for departmental leadership, coordinated meeting logistics and travel arrangements, screened and prioritized correspondence on behalf of executives, prepared briefing materials and agendas for leadership meetings, and served as a primary point of contact between executives and internal/external stakeholders.